İş Dünyası Neden IELTS'te Bu Kadar Önemli?
Temel İş Dünyası Kelimeleri
| Kelime | Türkçe Anlamı | Örnek Cümle |
|---|---|---|
| Merger | Birleşme (iki şirket) | The merger between the two tech giants created a powerful new entity. |
| Profit margin | Kâr marjı | A higher profit margin indicates a more profitable company. |
| Stakeholder | Paydaş, çıkar sahibi | Stakeholders were concerned about the recent decline in stock prices. |
| Revenue | Gelir, hasılat | The company reported an increase in revenue for the third quarter. |
| Bankruptcy | İflas | The retailer declared bankruptcy after years of declining sales. |
| Asset | Varlık, aktif | The company's assets include properties, equipment, and cash. |
| Liability | Borç, yükümlülük | Reducing liabilities can improve the company's financial health. |
| Equity | Öz sermaye, hisse | The investors received equity in the startup in exchange for funding. |
| Dividend | Kâr payı, temettü | The company announced a higher dividend payout this year. |
| Market share | Pazar payı | The brand has a 25% market share in the smartphone industry. |
| Inflation | Enflasyon | Rising inflation affects the purchasing power of consumers. |
| Recession | Ekonomik durgunluk | The recession led to widespread job losses and reduced consumer spending. |
| Supply chain | Tedarik zinciri | Disruptions in the supply chain can affect product availability. |
| Entrepreneurship | Girişimcilik | Entrepreneurship requires innovation, risk-taking, and determination. |
| Investment | Yatırım | Investing in stocks can be a good way to grow your wealth. |
| Outsourcing | Dış kaynak kullanımı | The company outsourced its customer service to a third-party firm. |
| Monopoly | Tekel | The government regulates monopolies to prevent abuse of market power. |
| Market research | Pazar araştırması | Market research is essential for developing effective marketing strategies. |
| Business model | İş modeli | The startup's innovative business model attracted many investors. |
| Cash flow | Nakit akışı | Positive cash flow is crucial for a company's survival and growth. |
| E-commerce | E-ticaret | E-commerce has grown rapidly, especially during the pandemic. |
| Competitive advantage | Rekabet avantajı | Innovation is often a key source of competitive advantage. |
| SWOT analysis | SWOT analizi | Conducting a SWOT analysis can help in strategic planning. |
| Balance sheet | Bilanço | The balance sheet provides a snapshot of the company's financial health. |
| Customer retention | Müşteri tutma/sadakati | High customer retention rates are indicative of customer satisfaction. |
| Supply and demand | Arz ve talep | Prices are influenced by the balance of supply and demand in the market. |
| Fiscal policy | Mali politika | Fiscal policy can influence economic growth and stability. |
İleri Düzey İfadeler (Band 7+)
| İfade | Türkçe Anlamı | Örnek |
|---|---|---|
| Sustainable business practice | Sürdürülebilir iş uygulaması | Companies are increasingly adopting sustainable business practices. |
| Economic downturn | Ekonomik gerileme | During the economic downturn, many small businesses collapsed. |
| Corporate social responsibility | Kurumsal sosyal sorumluluk | CSR initiatives help companies build a positive public image. |
| Emerging market | Gelişmekte olan piyasa | Emerging markets in Southeast Asia offer huge growth potential. |
| Market penetration | Piyasaya nüfuz etme | Aggressive pricing is a common market penetration strategy. |
| Shareholder value | Hissedar değeri | Maximising shareholder value is not always compatible with ethical conduct. |
Iş Vocabulary İle Ilgili Collocations
| Collocation | Örnek |
|---|---|
| launch a business | She decided to launch a business in the food industry. |
| run a company | He has been running the company for over a decade. |
| generate revenue | The new product line is expected to generate significant revenue. |
| secure investment | The startup managed to secure investment from a venture capital firm. |
| face competition | Local shops increasingly face competition from online retailers. |
| boost profits | Reducing operational costs is one way to boost profits. |
Speaking Soruları
Part 1
- What is your occupation?
- Have you ever thought of starting your own business? Why or why not?
Part 2 – Cue Card
- What the business would do
- Where it would be located
- Who your customers would be
- Why you would like to start this business
Part 3
- What are the advantages and disadvantages of running your own business?
- How has technology impacted businesses in recent years?
- Should businesses be held responsible for the social and environmental impacts of their activities?
- How do large corporations affect local businesses?
- What skills are important for someone who wants to work in business?
Örnek Task 2 Paragrafı
The rise of e-commerce has fundamentally disrupted traditional retail business models. While large corporations with sufficient capital can adapt by developing sophisticated online platforms, small businesses often struggle to compete. This growing competitive disadvantage risks reducing market diversity and diminishing customer retention among consumers who value personalised service. Governments, therefore, should consider targeted fiscal policies to support small enterprises during this transition.Vurgulanan kelimeler: e-commerce, business model, capital, competitive disadvantage, market diversity, customer retention, fiscal policy — bu yoğunluk Writing Band 7+ için tavsiye edilir.
Çalışma İpuçları
- 📰 Financial Times veya The Economist okuyun (sözcük listesiyle birlikte). Günlük 10 dakika bile büyük fark yaratır.
- 🔄 Kelimeyi farklı biçimlerde öğrenin: invest (fiil) → investment (isim) → investor (kişi) → investable (sıfat)
- ✏️ Rakam kullanmayı öğrenin: "According to market research, over 60% of consumers prefer..." — Task 2'de bu tarz ifadeler Band 7+'yi destekler.